Proof · 2 min read
Use a fact you can point to
Use a fact you can point to. Name a fact a stranger could check in the first screen, the first sign, or the first sentence.
Build it this way: name the fact and where it lives. Use an example you can actually show.
The cut
Do not spend the afternoon on a claim with no place to look. That work feels like progress and leaves the offer untouched.
The check is the fact has a place. If a stranger cannot repeat the offer after one reading, revise the offer, not the decoration.
This "Proof" note does not invent a result, a ranking, or a crowd. It only asks whether the message is clear.
A writing note. It does not promise reach, rank, or sales.