Clear Reach Notes

Marketing notes with the jargon left out.

Proof · 2 min read

A complaint you fixed can be a note

Write as if the reader is busy. A complaint you fixed can be a note. Center it on a problem you repaired.

Work in this order: say the problem and the repair in one sentence. Read it aloud once. If you run out of breath before the point, move the point up.

Storefront and sign in the Liberty Historic District
Photograph by Washington Our Home. CC BY-SA 4.0. Wikimedia Commons.

The cut

Delete a story that skips the problem when you see it. Specific and plain beats a bigger adjective.

It is ready when the sentence includes both. Then stop editing.

File the page under "Proof". Keep one offer in view. A second offer can have its own note.

A writing note. It does not promise reach, rank, or sales.