The page · 2 min read
A long page needs a reason
Write as if the reader is busy. A long page needs a reason. Center it on the length of the page.
Work in this order: cut until removing more would hide the offer. Read it aloud once. If you run out of breath before the point, move the point up.
The cut
Delete length added to look serious when you see it. Specific and plain beats a bigger adjective.
It is ready when the page is only as long as the offer needs. Then stop editing.
File the page under "The page". Keep one offer in view. A second offer can have its own note.
A writing note. It does not promise reach, rank, or sales.