The page · 2 min read
Buttons say what happens next
Write as if the reader is busy. Buttons say what happens next. Center it on the button label.
Work in this order: name the next step in the label. Read it aloud once. If you run out of breath before the point, move the point up.
The cut
Delete a button that says submit when you see it. Specific and plain beats a bigger adjective.
It is ready when the label tells the reader what they will get. Then stop editing.
File the page under "The page". Keep one offer in view. A second offer can have its own note.
A writing note. It does not promise reach, rank, or sales.