The page · 2 min read
Headings can be read alone
Headings can be read alone. Name the headings down the page in the first screen, the first sign, or the first sentence.
Build it this way: write them so they tell the offer in order. Use an example you can actually show.
The cut
Do not spend the afternoon on headings that are only decorative. That work feels like progress and leaves the offer untouched.
The check is the headings alone explain the page. If a stranger cannot repeat the offer after one reading, revise the offer, not the decoration.
This "The page" note does not invent a result, a ranking, or a crowd. It only asks whether the message is clear.
A writing note. It does not promise reach, rank, or sales.