Proof · 2 min read
A photo of the work beats a photo of the sky
A photo of the work beats a photo of the sky. Name the work itself in the first screen, the first sign, or the first sentence.
Build it this way: show the work, even if the photo is plain. Use an example you can actually show.
The cut
Do not spend the afternoon on a mood photo that could belong to any business. That work feels like progress and leaves the offer untouched.
The check is the photo is of the work. If a stranger cannot repeat the offer after one reading, revise the offer, not the decoration.
This "Proof" note does not invent a result, a ranking, or a crowd. It only asks whether the message is clear.
A writing note. It does not promise reach, rank, or sales.