The channel · 2 min read
Answer the last question you were asked
Write as if the reader is busy. Answer the last question you were asked. Center it on a question a customer asked this week.
Work in this order: answer it in public if others would ask it too. Read it aloud once. If you run out of breath before the point, move the point up.
The cut
Delete a post that ignores the question on the counter when you see it. Specific and plain beats a bigger adjective.
It is ready when the post answers a real question. Then stop editing.
File the page under "The channel". Keep one offer in view. A second offer can have its own note.
A writing note. It does not promise reach, rank, or sales.