The channel · 2 min read
The sign and the post should match
The sign and the post should match. This is a marketing note with the jargon left out. The subject is the window and the post.
Make the piece in this order: make them say the same offer. If you cannot show it to a customer without explaining the explanation, it is not done.
The cut
The usual waste is a post that contradicts the window. Cut that before you add a channel, a tool, or a second headline.
Ship it when the window and the post agree. A claim you cannot point to does not go in the sentence.
In "The channel", the work means a page, a sign, a conversation, or a short offer. It does not mean a promise about results.
A writing note. It does not promise reach, rank, or sales.