The offer · 2 min read
Cut the slogan if the offer is clear
Cut the slogan if the offer is clear. Name a slogan above the offer in the first screen, the first sign, or the first sentence.
Build it this way: remove it if the offer already makes sense. Use an example you can actually show.
The cut
Do not spend the afternoon on a slogan that replaces the offer. That work feels like progress and leaves the offer untouched.
The check is the offer still stands without the slogan. If a stranger cannot repeat the offer after one reading, revise the offer, not the decoration.
This "The offer" note does not invent a result, a ranking, or a crowd. It only asks whether the message is clear.
A writing note. It does not promise reach, rank, or sales.