The offer · 2 min read
One offer on the page
Write as if the reader is busy. One offer on the page. Center it on a single offer.
Work in this order: remove the second offer or give it another page. Read it aloud once. If you run out of breath before the point, move the point up.
The cut
Delete two offers competing in the first screen when you see it. Specific and plain beats a bigger adjective.
It is ready when the page asks for one action. Then stop editing.
File the page under "The offer". Keep one offer in view. A second offer can have its own note.
A writing note. It does not promise reach, rank, or sales.