The offer · 2 min read
The offer fits in a sign
Write as if the reader is busy. The offer fits in a sign. Center it on the offer as it would fit on a window.
Work in this order: cut it until it fits on a sign. Read it aloud once. If you run out of breath before the point, move the point up.
The cut
Delete a paragraph used as a sign when you see it. Specific and plain beats a bigger adjective.
It is ready when the sign can be read from the sidewalk. Then stop editing.
File the page under "The offer". Keep one offer in view. A second offer can have its own note.
A writing note. It does not promise reach, rank, or sales.