The page · 2 min read
Links say where they go
Links say where they go. This is a marketing note with the jargon left out. The subject is the words of a link.
Make the piece in this order: use words that name the destination. If you cannot show it to a customer without explaining the explanation, it is not done.
The cut
The usual waste is a link that says click here. Cut that before you add a channel, a tool, or a second headline.
Ship it when the link names the place it opens. A claim you cannot point to does not go in the sentence.
In "The page", the work means a page, a sign, a conversation, or a short offer. It does not mean a promise about results.
A writing note. It does not promise reach, rank, or sales.