Proof · 2 min read
Name the job, not the lifestyle
Write as if the reader is busy. Name the job, not the lifestyle. Center it on the job the customer hired you for.
Work in this order: describe the job. Read it aloud once. If you run out of breath before the point, move the point up.
The cut
Delete a lifestyle scene with no job in it when you see it. Specific and plain beats a bigger adjective.
It is ready when the job is visible. Then stop editing.
File the page under "Proof". Keep one offer in view. A second offer can have its own note.
A writing note. It does not promise reach, rank, or sales.