Clear Reach Notes

Marketing notes with the jargon left out.

The offer · 2 min read

Name the price or say why it is missing

Name the price or say why it is missing. Name the price, or a plain reason it is not listed in the first screen, the first sign, or the first sentence.

Build it this way: put the price near the offer. Use an example you can actually show.

Coronavirus sign in Brooklyn (60524)
Photograph by Rhododendrites. CC BY-SA 4.0. Wikimedia Commons.

The cut

Do not spend the afternoon on a price hidden to seem more serious. That work feels like progress and leaves the offer untouched.

The check is the reader can find the price or the reason. If a stranger cannot repeat the offer after one reading, revise the offer, not the decoration.

This "The offer" note does not invent a result, a ranking, or a crowd. It only asks whether the message is clear.

A writing note. It does not promise reach, rank, or sales.