The offer · 2 min read
One page, one ask
Write as if the reader is busy. One page, one ask. Center it on the ask at the end of the page.
Work in this order: end with the same ask you opened with. Read it aloud once. If you run out of breath before the point, move the point up.
The cut
Delete a second ask added out of worry when you see it. Specific and plain beats a bigger adjective.
It is ready when the page ends on the same ask. Then stop editing.
File the page under "The offer". Keep one offer in view. A second offer can have its own note.
A writing note. It does not promise reach, rank, or sales.