Proof · 2 min read
One strong example is enough
Write as if the reader is busy. One strong example is enough. Center it on a single example.
Work in this order: cut the weaker ones. Read it aloud once. If you run out of breath before the point, move the point up.
The cut
Delete a row of thin examples when you see it. Specific and plain beats a bigger adjective.
It is ready when the page has one example you would stand behind. Then stop editing.
File the page under "Proof". Keep one offer in view. A second offer can have its own note.
A writing note. It does not promise reach, rank, or sales.