The page · 2 min read
Pictures have a job
Write as if the reader is busy. Pictures have a job. Center it on an image on the page.
Work in this order: keep it only if it shows the work or the place. Read it aloud once. If you run out of breath before the point, move the point up.
The cut
Delete an image used to fill a gap when you see it. Specific and plain beats a bigger adjective.
It is ready when every image has a reason. Then stop editing.
File the page under "The page". Keep one offer in view. A second offer can have its own note.
A writing note. It does not promise reach, rank, or sales.