The offer · 2 min read
Read it to someone who does not work with you
Write as if the reader is busy. Read it to someone who does not work with you. Center it on a person outside the business.
Work in this order: ask them to repeat the offer. Read it aloud once. If you run out of breath before the point, move the point up.
The cut
Delete a review by someone who already knows the pitch when you see it. Specific and plain beats a bigger adjective.
It is ready when they repeated the offer without your help. Then stop editing.
File the page under "The offer". Keep one offer in view. A second offer can have its own note.
A writing note. It does not promise reach, rank, or sales.