The channel · 2 min read
Say the place and the time if people must show up
Say the place and the time if people must show up. This is a marketing note with the jargon left out. The subject is a time and a place.
Make the piece in this order: put both in the first lines. If you cannot show it to a customer without explaining the explanation, it is not done.
The cut
The usual waste is a post about an event with the time at the end. Cut that before you add a channel, a tool, or a second headline.
Ship it when the time and place are at the top. A claim you cannot point to does not go in the sentence.
In "The channel", the work means a page, a sign, a conversation, or a short offer. It does not mean a promise about results.
A writing note. It does not promise reach, rank, or sales.