The offer · 2 min read
Say who it is not for
Write as if the reader is busy. Say who it is not for. Center it on a person you should turn away.
Work in this order: write that limit near the offer. Read it aloud once. If you run out of breath before the point, move the point up.
The cut
Delete a fear of excluding anyone when you see it. Specific and plain beats a bigger adjective.
It is ready when the limit is visible. Then stop editing.
File the page under "The offer". Keep one offer in view. A second offer can have its own note.
A writing note. It does not promise reach, rank, or sales.