Clear Reach Notes

Marketing notes with the jargon left out.

The page · 2 min read

Search your own name

Write as if the reader is busy. Search your own name. Center it on the name as a visitor would type it.

Work in this order: search it and see whether this page is the one you mean. Read it aloud once. If you run out of breath before the point, move the point up.

STOREFRONT IN BEN WHEELER, ON STATE HIGHWAY 64 BETWEEN DALLAS AND TYLER   NARA   547804
Photograph by Smith, Bob, Photographer ( NARA record: 8464481 ). Public domain. Wikimedia Commons.

The cut

Delete a page you cannot find yourself when you see it. Specific and plain beats a bigger adjective.

It is ready when you can find the page by its name. Then stop editing.

File the page under "The page". Keep one offer in view. A second offer can have its own note.

A writing note. It does not promise reach, rank, or sales.