Proof · 2 min read
Staff praise is not customer proof
Staff praise is not customer proof. Name a compliment from inside the business in the first screen, the first sign, or the first sentence.
Build it this way: label it as yours or leave it off. Use an example you can actually show.
The cut
Do not spend the afternoon on an internal compliment presented as a review. That work feels like progress and leaves the offer untouched.
The check is a reader can tell who said it. If a stranger cannot repeat the offer after one reading, revise the offer, not the decoration.
This "Proof" note does not invent a result, a ranking, or a crowd. It only asks whether the message is clear.
A writing note. It does not promise reach, rank, or sales.