The channel · 2 min read
Stop a channel you will not feed
Write as if the reader is busy. Stop a channel you will not feed. Center it on a channel you have ignored.
Work in this order: say you have stopped or post the offer. Read it aloud once. If you run out of breath before the point, move the point up.
The cut
Delete an abandoned page that looks open when you see it. Specific and plain beats a bigger adjective.
It is ready when the channel is current or it says it is not. Then stop editing.
File the page under "The channel". Keep one offer in view. A second offer can have its own note.
A writing note. It does not promise reach, rank, or sales.