The page · 2 min read
The footer is not a second homepage
Write as if the reader is busy. The footer is not a second homepage. Center it on the footer.
Work in this order: keep the name, the contact, and little else. Read it aloud once. If you run out of breath before the point, move the point up.
The cut
Delete a footer full of extra offers when you see it. Specific and plain beats a bigger adjective.
It is ready when the footer does not start a new pitch. Then stop editing.
File the page under "The page". Keep one offer in view. A second offer can have its own note.
A writing note. It does not promise reach, rank, or sales.