The offer · 2 min read
The offer uses the buyer's noun
Write as if the reader is busy. The offer uses the buyer's noun. Center it on the noun the buyer already uses.
Work in this order: swap your inside name for theirs. Read it aloud once. If you run out of breath before the point, move the point up.
The cut
Delete a product name nobody says aloud when you see it. Specific and plain beats a bigger adjective.
It is ready when the noun is one a customer has used. Then stop editing.
File the page under "The offer". Keep one offer in view. A second offer can have its own note.
A writing note. It does not promise reach, rank, or sales.