The channel · 2 min read
The same offer travels
Write as if the reader is busy. The same offer travels. Center it on the offer you already wrote.
Work in this order: reuse it instead of inventing a cousin. Read it aloud once. If you run out of breath before the point, move the point up.
The cut
Delete a different offer for every channel when you see it. Specific and plain beats a bigger adjective.
It is ready when the offer matches the page. Then stop editing.
File the page under "The channel". Keep one offer in view. A second offer can have its own note.
A writing note. It does not promise reach, rank, or sales.