The channel · 2 min read
The week ends with the offer intact
Write as if the reader is busy. The week ends with the offer intact. Center it on the offer after a week of posting.
Work in this order: read it again and restore it if the week watered it down. Read it aloud once. If you run out of breath before the point, move the point up.
The cut
Delete an offer that drifted into a mood when you see it. Specific and plain beats a bigger adjective.
It is ready when the offer is as clear as it was on Monday. Then stop editing.
File the page under "The channel". Keep one offer in view. A second offer can have its own note.
A writing note. It does not promise reach, rank, or sales.