Proof · 2 min read
Update the example when the work changes
Update the example when the work changes. This is a marketing note with the jargon left out. The subject is an example from an old version of the offer.
Make the piece in this order: replace it or date it. If you cannot show it to a customer without explaining the explanation, it is not done.
The cut
The usual waste is an old example presented as the current offer. Cut that before you add a channel, a tool, or a second headline.
Ship it when the example matches what you sell now. A claim you cannot point to does not go in the sentence.
In "Proof", the work means a page, a sign, a conversation, or a short offer. It does not mean a promise about results.
A writing note. It does not promise reach, rank, or sales.