Clear Reach Notes

Marketing notes with the jargon left out.

The page · 2 min read

Update the hours when they change

Update the hours when they change. Name the hours on the page in the first screen, the first sign, or the first sentence.

Build it this way: change them the day they change. Use an example you can actually show.

L.S. Ayres & Company Storefront Detail, 1 15 West Washington Street, 1997 (Indianapolis, Ind.)   DPLA   7db0cf075c9f220401bf1c5cf6970472
Photograph by Jennifer McMaster; Indiana Landmarks. CC BY 4.0. Wikimedia Commons.

The cut

Do not spend the afternoon on hours from a season that ended. That work feels like progress and leaves the offer untouched.

The check is the hours match this week. If a stranger cannot repeat the offer after one reading, revise the offer, not the decoration.

This "The page" note does not invent a result, a ranking, or a crowd. It only asks whether the message is clear.

A writing note. It does not promise reach, rank, or sales.