The page · 2 min read
Use the words on the sign
Use the words on the sign. This is a marketing note with the jargon left out. The subject is the words customers see on your door or window.
Make the piece in this order: repeat those words on the page. If you cannot show it to a customer without explaining the explanation, it is not done.
The cut
The usual waste is a page that sounds like a different company. Cut that before you add a channel, a tool, or a second headline.
Ship it when the page and the sign agree. A claim you cannot point to does not go in the sentence.
In "The page", the work means a page, a sign, a conversation, or a short offer. It does not mean a promise about results.
A writing note. It does not promise reach, rank, or sales.